What is Pay-What-You-Can?

To make our merch accessible to as many people as possible, we are trialling a Pay-What-You-Can pricing system. People on low budgets are able to purchase merch at production cost. This is made possible through people “carrying” the deficit which we are encountering when selling at production cost. You decide if you are on a low or a high budget. To help you understand of how the different prices affect us, you can find a break-down of our pricing below:

* The security margin covers some of our upfront cost, potential legal cost, cost of slow selling merch and pretty much all unexpected expenses. Should the store run a profit, we will decrease this margin.